A display device includes a display panel and a timing controller. The display panel includes a plurality of pixels, and the timing controller determines a driving method that includes a first sub-frame arrangement method and a second sub-frame arrangement method. An arrangement of weight values of a plurality of sub-frames of the second sub-frame arrangement method is given in an opposite order from an arrangement of weight values of a plurality of sub-frames of the first sub-frame arrangement method. The timing controller applies the first sub-frame arrangement method to a first pixel among the pixels, and applies the second sub-frame arrangement method to a second pixel that is disposed next to the first pixel.