The present invention provides an apparatus for optimizing traffic of packets produced in a user terminal and a remote node with a WAN link between the user terminal and the remote node. The apparatus includes a flow information table configured to have identification information about the respective packets that are managed in the apparatus, a packet processing module configured to analyze the packets to determine whether the respective packets are identified in the flow information table, and an optimization module configured to optimize the packets in compliance with the optimization option specified in the respective identified packets.