A method for generating a personalized page is provided, in which: various characteristic behaviours of a user when the user visits a website are recorded, and for each of the characteristic behaviours, information of a subject matter corresponding to the characteristic behaviour is recorded, a page request is received from a client, and in response to the page request, a current behaviour of the user is detected, if the current behaviour belongs to one of the various characteristic behaviours, recorded information of all subject matters corresponding to the current behaviour is acquired, and a personalized page is generated according to the information of all subject matters corresponding to the current behaviour, and the personalized page is returned to the client. Additionally, an apparatus and a server for generating a personalized page are also provided.