A method, an apparatus, and a computer program product for wireless communication are provided in connection with communication of safety messages by a device on behalf of other devices in a group. In an example, a communications device is equipped to receive attribute information from one or more UEs in a group of UEs, generate group attribute information based on the received attribute information, and broadcast the group attribute information on behalf of the group of UEs. In such an aspect, the communications device is a member of the group of UEs, and the leader of the group of UEs. In another example, a communications device is equipped to transmit, by a UE, attribute information to a leader UE of a group of UEs, and prohibit broadcasting at least a portion of the attribute information. In such an aspect, the communications device is a member of the group of UEs.