A remote technical support system leverages a cloud platform to automate technical support interactions, facilitating rapid diagnosis and solution of detected performance issues in industrial systems. The technical support system facilitates automated collection of relevant system data from a customer's industrial assets in the event of a detected performance issue requiring involvement of a technical support entity. The relevant system data can be sent to the cloud platform in response to a manual request for support at the plant floor, or automatically in response to detection of a possible device failure or performance issue. The cloud-based remote technical support system then routes the data to a suitable remote support representative, providing the representative with information about customer's industrial system and operations that may be relevant in connection with diagnosing the issue.