An organic light emitting diode display includes: a display panel including a plurality of pixels; an image processor which receives a plurality of image data, where the image processor generates a scale control variation for each of the image data, and performs a gamma-correction on the image data based on the scale control variation and predetermined gamma curve information to output a plurality of grayscale data; and a power controller which controls a driving voltage supplied to the display panel based on the scale control variation of each of the image data.