Invention Application
US20140372358A1 Inferring User Profile Attributes from Social Information 审中-公开
从社会信息推荐用户个人资料属性

  • Patent Title: Inferring User Profile Attributes from Social Information
  • Patent Title (中): 从社会信息推荐用户个人资料属性
  • Application No.: US14473798
    Application Date: 2014-08-29
  • Publication No.: US20140372358A1
    Publication Date: 2014-12-18
  • Inventor: Ding ZhouPierre Moreels
  • Applicant: Facebook, Inc.
  • Main IPC: G06N5/04
  • IPC: G06N5/04 G06Q50/00
Inferring User Profile Attributes from Social Information
Abstract:
User profile information for a user of a social networking system is inferred based on information about user profile of the user's connections in the social networking system. The inferred user profile attributes may include age, gender, education, affiliations, location, and the like. To infer a value of a user profile attribute, the system may determine an aggregate value based on the attributes of the user's connections. A confidence score may also be associated with the inferred attribute value. The set of connections analyzed to infer a user profile attribute may depend on the attribute, the types of connections, and the interactions between the user and the connections. The inferred attribute values may be used to update the user's profile and to determine information relevant to the user to be presented to the user (e.g., targeting advertisements to the user based on the user's inferred attributes).
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