A method of providing a multicast service in a mobile communication system includes dividing original multicast data into a plurality of multicast data to generate a plurality of multicast streams having different data rates and transmitting a first transmission frame including the plurality of multicast streams to a plurality of user equipments; receiving a report on a data rate corresponding to an unreceived multicast stream among the plurality of multicast streams from one or more user equipments among the plurality of user equipments; and transmitting a second transmission frame including the unreceived multicast stream to the plurality of user equipments including the one or more user equipments.