A content distribution system may include a headend server and media converters, the headend server being configured to distribute content items to user devices via the media converters and gateway devices. Each of the media converters may include a media converter cache and may be coupled to the headend server and a subset of the gateway devices, where each of the user devices is communicatively coupled to one of the gateway devices. The headend server may be further configured to determine one of the content items that is expected to be requested by a group of the user devices, determine one of the media converters that is coupled, via the subset of the gateway devices, to a largest number of user devices in the group of the user devices, and coordinate storing the one of the content items in the media converter cache of the one of the media converters.