Systems and methods for using a digital image in a social networking system may use digital image to identify a physical entity. Information about the identified physical entity may be provided to an electronic display for review by a user. The user may perform a social networking action with the identified physical entity or a website associated with the physical entity. Social networking actions may include rating or commenting about the physical entity or the associated website via a social networking system. Social networking actions may also include sharing information about the physical entity or associated website with another user via the social networking system.