A method for producing a holder in which sagging is suppressed in a bent part to be formed into a flange portion, without using bulge forming and a split mold that restrains the inside of a working target article; and a holder. An upper punch presses and bends one end portion of a working target article inward, whereby a flange portion is formed in the one end portion. A smaller-diameter portion of the working target article is restrained from the inside and outside by a lower punch and split mold portions. Then, a peripheral surface portion of a convex portion of the upper punch receives the end portion of the working target article and applies an outward pressure to the end portion. A bent part is pushed toward a larger-diameter portion restraining part of a split die, so that sagging is prevented from occurring in the bent part.