The invention relates to an apparatus including at least one processor and at least one memory including a computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus at least to: obtain information concerning signal quality, obtain information on location of a cell in relation to a multimedia service area, wherein the information concerning signal quality is created, and control utilizing the information concerning signal quality in a network based on the information on the location of a the cell in relation to the multimedia service area.