Systems and methods are provided which implement techniques for providing supplemental and social information along with primary information. In one implementation, a user interface is provided with various sections. One section plays back a main item of content, while a second section displays supplemental information. A third section provides interactive tools for a user to communicate or share information with other users. For example, while playing a movie in the first portion, the social networking section may provide a chat interface in the third portion along with social network service controls to post or share user input, or to view posts from friends about the item of content.