The present invention relates to a wireless communication system. More particularly, disclosed are a UE-initiated control method and apparatus for providing a proximity service. A method in which first user equipment of a wireless communication system performs a proximity service (ProSe) according to one embodiment of the present invention comprises: a step in which the first user equipment detects second user equipment with which the ProSe can be performed; a step of transmitting a message requesting for a permission of ProSe to a network node; a step of receiving a response to the request for a permission of ProSe from the network node; and a step of setting up a direct data path to the second user equipment.