A transmitting apparatus, a receiving apparatus and methods of controlling these apparatuses are provided. The transmitting apparatus includes: an input processor configured to process a plurality of input streams to generate a plurality of base band frames; a bit interleaved and coded modulation (BICM) processor configured to perform forward error correction (FEC) coding, constellation mapping, and interleaving on the plurality of baseband frames; a symbol generator configured to add signaling data to the plurality of baseband frames output from the BICM processor to generate an orthogonal frequency division multiplexing (OFDM) symbol; and a transmitter configured to select at least one of a plurality of pilot patterns based on a fast Fourier transform (FFT) size and a guard interval fraction, insert a pilot in the OFDM symbol according to the selected pilot pattern, and transmit a stream including the pilot-inserted OFDM symbol. Thus, a data transmission rate is increased and accurate channel estimation is performed, through inserting different pilots according to different FFT sizes and guard interval fractions.