Systems, methods, and computer-readable storage media for bartering content. The system adds a first application to a bartering network, the bartering network including applications for exchanging objects, each of the objects including content associated with a specific application and available for integration into a different application. The system then assigns an application value to the first application and determines an exchange rate for exchanging at least a first object for integration into a second application with at least a second object for integration into the first application, wherein the exchange rate is based on the application value. Based on the exchange rate, the system exchanges the at least first object with the at least second object to yield an exchange, wherein the exchange enables the at least first object to be integrated into the second application and the at least second object to be integrated into the first application.