A system and method for serving content via an embedded content player distributed via a content sharing service with a looping function is provided. The system includes a content analyzer to receive an indication of the content being accessed via the content sharing service; a looping function graphical user interface (GUI) determiner to determine if the content is associated with a looping function, a looping function GUI retriever to retrieve a GUI element based on the determination; and a looping function GUI transmitter to transmit the GUI element to the content sharing service, the GUI element being incorporated via the embedded content player.