A tube bending machine for bending a length of a tubular workpiece and an associated tube feeder assembly are disclosed. The tube feeder assembly has a carriage assembly slidably mounted along a rail. A clamp assembly is reversibly mounted to and carried by the carriage assembly. The clamp assembly is adapted to be releasably secured to the workpiece. The clamp assembly and carriage assembly are configurable to align the workpiece central axis along the rail, whereby sliding of the carriage assembly with the workpiece mounted in the clamp assembly carries the workpiece along the rail.