A hair dye applicator includes an applicator base having a comb and a dam configured to capture hair dye for dispensing during application, and including a handle having a first section extending from the applicator base and a second section extending from the first section at an angle relative to the first section. The dam may further include a carrier material configured to capture the hair dye, and the second section of the handle may be tapered. A method of applying hair dye using the hair dye applicator includes loading hair dye onto the applicator dam at the carrier material, and applying hair dye to the hairline by inserting the comb of the applicator at a start of the hairline and running the applicator starting at the comb in a direction away from the start of the hairline toward the remainder of the hair to receive the hair dye.