To appropriately adjust a fixing temperature corresponding to an amount of applied toner, an image forming apparatus controls a temperature of a fixing unit configured to fix a recording material on a sheet. The apparatus acquires an amount of the recording material of each page in image data of a plurality of pages generated by dividing image data of one page; determines one fixing temperature using the acquired plurality of amounts of the recording material if a setting of dividing the image data of one page and printing the image data on a plurality of sheets is done; and controls the temperature of the fixing unit using the determined fixing temperature.