In a method for providing a substrate with an imprint, in which liquid printing ink is first printed on a strip and there made to dry at least partially, and in which the at least partially dried printing ink is transferred from the strip (B) to the substrate (S), in addition to the printing ink a transfer coating (F), in particular a decorative transfer coating, is also applied to the substrate (S). In particular, the transfer coating (F) can likewise be applied to the strip (B) first and transferred from the strip (B) to the substrate (S). Printing ink can be provided on the strip (B) next to, but also under or over the transfer coating.