The present invention relates generally to a lamp frame with an insertable panel apparatus and a method thereof. More particularly, the invention encompasses a lamp frame having at least one frame, and wherein the frame has at least one means to securely and releaseably hold and retain at least one insert-able and removable panel therein. The inventive frame can be used in conjunction with any lamp, such as, a table lamp, a decorative lamp, a floor lamp, a customizable lamp. The insertable/removable panel can be a flat panel, or a panel with at least one opening, and on one or more face can have an indicia, writing, art work, etc., thereon.