A method of creating a multi participant session among a plurality of viewers of media content. The method comprises automatically identifying which media content is currently presented on a plurality of client terminals of a plurality of subscribers, receiving, from a first subscriber, a first selection indicative of a template of a multi participant session object and a second selection indicative of a group from the plurality of subscribers, creating a multi participant session object adapted for simultaneous presentation with the media content according to first and second selections and establishing a multi participant session among at least one member of the group and the first subscriber using the multi participant session object.