A refrigerated merchandiser including a case that defines a product display area and an access opening. The case has an air inlet and an air outlet, and a passageway fluidly connects the air inlet with the air outlet to direct a refrigerated airflow across the customer access opening in the form of an air curtain. The merchandiser also includes shelves that are coupled to the case. Each shelf includes an inlet, an outlet, a fan unit disposed in the shelf, and a heat exchanger. The fan unit is in communication with the passageway to draw air through the inlet to direct a portion of the airflow through the shelf toward the outlet. The heat exchanger is disposed in the shelf to cool the airflow in the shelf to provide independent zone cooling to a predetermined region of the product display area.