An extendable and retractable cellular shade may include a plurality of vertically aligned shade cells and one or more divider webs extending within each shade cells to as to divide the shade cell into two or more cell structures. By adjusting one or more design parameters associated with the cellular shade, the configuration of the shade cells, such as the size and/or shape of the cell structures, and/or the illumination or lighting effects associated with the cellular shade may be specifically tailored to provide a desired aesthetic look or feel for the shade.