Systems and methods for regional item recommendations are provided. In example embodiments, an indication of a destination geolocation from a user device of a user is received. Destination data corresponding to the destination geolocation is retrieved. A destination characteristic from the destination data is extracted. The destination characteristic indicates an affinity for apparel associated with the destination geolocation. A candidate apparel item is determined based on the extracted destination characteristic. An item listing corresponding to the candidate apparel item is identified. The item listing is presented on a user interface of the user device.