In an example implementation of the disclosed technology, a method includes, responsive to receiving, at a computing device, an indication of an incoming request for live communication from a caller having corresponding identifying information, locating, by the computing device, at least one occurrence of the identifying information in history data. The history data is associated with past activity of a user of the computing device in relation to the caller. The method also includes outputting, by the computing device, for display, image content based on the history data. The image content includes an image of web-based content associated with the identifying information.