A cargo holding apparatus for securing cargo in a pickup truck cargo bed and facilitating unloading of the cargo is provided. The apparatus has a holding element, a pair of straps each attachable to a respective support member of the holding element, and a pair of clamping members attached to a left side wall and a right side wall of the cargo bed, respectively, at a position adjacent to a rear wall of the cargo bed. Each strap is fed through a respective clamping member. The clamping member securely holds the strap when in an engaged aspect and allows the strap to slide unrestricted when in a disengaged aspect.