A pilot measurement method is provided, which includes that a receiving end determines a port configuration for pilot measurement, and the receiving end receives a pilot signal using the port configuration, and obtains channel information upon an estimate. Correspondingly, a receiving end for pilot measurement is also provided. Even though the number of antenna ports is sharply increased, a part of ports still can be selected as the ports for transmitting a pilot signal according to needs, the number of the ports for transmitting the pilot signal can be unlimited, and the pilot configuration problem under the condition of sharp increase in the number of the antenna ports can be solved.