An image forming apparatus includes a storage to store recording media, a smoothness detector to detect smoothness of the recording media, a memory unit to store smoothness values detected by the smoothness detector, a transfer device to transfer a toner image onto the recording media, a fixing device to fix the toner image onto the recording media, a temperature controller to determine a target fixing temperature for a second and subsequent recording media based on a predicted value calculated from the smoothness values, and a processor to reset the smoothness values in response to detection of an external factor that causes the smoothness detector to provide a smoothness value out of a predetermined range of the predicted value during an image forming operation from when the processor receives a sheet-feeding permission signal of one of the recording media stored in the storage until the recording medium is ejected.