A data processing apparatus includes a text acquisition mechanism acquiring texts to be used as keywords which will be subject to audio retrieval, the texts being related to contents corresponding to contents data including image data and audio data; a keyword acquisition mechanism acquiring the keywords from the texts; an audio retrieval mechanism retrieving utterance of the keywords from the audio data of the contents data and acquiring timing information representing the timing of the utterance of the keywords of which the utterance is retrieved; and a playback control mechanism generating, from image data around the time represented by the timing information, representation image data of a representation image which will be displayed together with the keywords and performing playback control of displaying the representation image corresponding to the representation image data together with the keywords which are uttered at the time represented by the timing information.