A process of providing services to a merchant to enable delivery of promotional materials performed by at least one or more first computing devices including at least tangible computing elements. The process includes the steps of receiving merchant account information for the merchant; generating a client identifier, a distributor authorization, an application programmer interface key, a certificate for a native part of a first computing device operating system that is configured to receive promotional materials, and a certificate for an application program of a second computing device operating system that is configured to receive promotional materials; receiving pass setup information from the merchant; and generating a tracking link for the merchant. When the tracking link is activated by a second computing device, the platform and operating system for the second computing device are determined and the promotional material are delivered accordingly.