A sheet separating apparatus includes a stacker having a sheet supporting surface, a separation roller rotating around a first shaft center parallel to a width direction of the sheet supporting surface, contacting a sheet fed from the stacker and conveying the sheet to a downstream side in a conveyance direction perpendicular to the width direction, a separation piece facing the separation roller and separating the sheet one at a time in cooperation with the separation roller, the separation roller and the separation piece nipping the sheet at a first nip position, and a pinch roller provided on an upstream side with respect to the first nip position and abutting on the separation roller to be rotatable around a second shaft center parallel to the width direction, the pinch roller having a portion overlapping the separation piece as seen from the width direction.