Technology for triggering machine type communication (MTC) devices is disclosed. One method comprises sending a triggering indication from an MTC server to a plurality of MTC devices using a cell broadcasting service. Another method comprises sending a triggering indication from an MTC server to a plurality of MTC devices using Paging. The triggering indication is configured to initiate a communication between the MTC server and selected MTC devices in the plurality of MTC devices that receive the triggering indication. The triggering indication includes an MTC group identification (ID) value. Only those MTC devices that belong to the MTC group ID value in the triggering indication act on the triggering indication.