发明申请
US20150287094A1 SYSTEM AND METHOD FOR DRIVING CROSS-PLATFORM INTEREST AND INTERACTIVITY AROUND ADVERTISING INFORMATION
审中-公开
用于驱动跨平台利益的系统和方法以及广告信息的互动
- 专利标题: SYSTEM AND METHOD FOR DRIVING CROSS-PLATFORM INTEREST AND INTERACTIVITY AROUND ADVERTISING INFORMATION
- 专利标题(中): 用于驱动跨平台利益的系统和方法以及广告信息的互动
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申请号: US14681964申请日: 2015-04-08
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公开(公告)号: US20150287094A1公开(公告)日: 2015-10-08
- 发明人: Craig P. Mowry
- 申请人: Craig P. Mowry
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02
摘要:
A system and method are disclosed for providing interactive computer managed media bartering. Information representing criteria permitting use of personal information and/or media within advertising is received from a first user. Targeted advertising placement requests including criteria for targeting users and criteria related to requests to barter for advertising. A value representing respective advertising that may be paid with products, goods and/or services is determined based on a demonstrated interest of a plurality of users in the advertiser. Information from the first user and criteria from advertisers are processed to determine contextual elements to incorporate within advertisements. A numerical value representing an incentive for a targeted user to receive and/or be included within the contextual information is determined. The numerical value is applicable toward a redemption option. Advertisements with the contextual elements are generated and transmitted to an advertisement receiving user. The redemption option is provided to the targeted user.