Disclosed are a method and an apparatus for transceiving a reference signal in a wireless communication system. The present invention discloses a scheme for transceiving the reference signal the reference signal that is selectively added based on the capacity and characteristics of a terminal. The added reference signal may include newly defined CRS, DM-RS, TRS, MBSFN-RS or new RS or the like for cell recognition of the terminal, synchronization signal, measurement, etc. The location of a specific symbol/frequency of the like and selective power boosting are also disclosed for the added reference signal. Further, the transmission density of RS can be adaptively and selectively channel and transmitted as needed. Thus, data can be adaptively transceived in consideration of the coverage based on the location of characteristics of the terminal.