A communication server, computer-readable storage medium, and computer-implemented method for executing commands embedded in messages are provided. The method may include accessing a message that is being routed through a communication server. The message may include a command operator that is operative to execute an action performed by a network-based service executing on an application server. The method may further include identifying the command operator included in the message, and transmitting a request to the application server to perform the action corresponding thereto.