In one embodiment, a method is provided for improving data center and endpoint network visibility and security. The method comprises detecting a communication flow of a plurality of packets over a network, and generating a flow identifier that uniquely identifies the communication flow. After determining an application associated with the communication flow, a flow record is generated. The flow record includes the flow identifier and an indication of the application associated with the communication flow. The indication of the application may be, for example, a hash of the application binary file.