A system and/or method may be provided to install applications based on location. In particular, a location of a user device may be detected. Based on the location of the user device, one or more applications may be selected to be installed automatically on the user device. Further, when the user device departs from the location, the application may automatically be uninstalled. Thus, applications may be installed and/or uninstalled on the user device based on the location of the user device. The automatically installed application may provide functionality or information associated with the location that triggered the installation. For example, a merchant's store may be associated with the merchant's application which may be installed automatically on devices of customers who enter the merchant's store.