Systems, device and techniques are disclosed for publishing multiple versions of an application to an application market, via an application programming interface. The application programming interface may be configured to allow automated uploads of multiple version of an application without requiring individual uploads of each version. A developer associated party may provide the multiple versions of the application via the application programming interface. The multiple versions of the applications may be provided via the application programming interface and not an application market interface. The multiple versions may be published in an application to different set of users.