A heel protecting vehicle floor mat device for protecting a heel of a user's footwear from abrasion while driving. The device includes a mat having a front section, a back section, and a medial section positioned between the front section and the back section. The front section is narrower than the back section for positioning on a floor of a vehicle such that the front section extends under pedals of the vehicle. Each of a plurality of pads extends upwardly from the mat positioned in spaced relationship to a front edge of the front section of the mat wherein the pads are configured for positioning to support a heel of a driver of the vehicle.