发明申请
US20150379574A1 Methods, Apparatuses, and Computer-Readable Media for Boosting Ad Scores Based on Location Proximity and/or Social Affinity
审中-公开
基于位置邻近度和/或社会亲和度的方法，设备和计算机可读介质来提升广告评分
- 专利标题： Methods, Apparatuses, and Computer-Readable Media for Boosting Ad Scores Based on Location Proximity and/or Social Affinity
- 专利标题（中）： 基于位置邻近度和/或社会亲和度的方法，设备和计算机可读介质来提升广告评分
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申请号： US13270953申请日： 2011-10-11
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公开(公告)号： US20150379574A1公开(公告)日： 2015-12-31
- 发明人: Neha Pattan , Jennifer W. Lin
- 申请人： Neha Pattan , Jennifer W. Lin
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on location proximity and/or contact affinity. For location proximity, the closer the geographic location of the recommendation to the user, the greater the boost to the ad score. For contact affinity, the greater the affinity between the user and contact, the greater the boost to the ad score. Affinity may be measured by a weight value, which is determined by, for example, the frequency of calls, text, or views of the contact's information by the user.
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