Embodiments of the present invention disclose a power control method and apparatus, and relate to the field of communications technologies. The method includes: determining, according to a power offset parameter configured by a network side, a first power offset value used by a control channel corresponding to a first subframe, and determining a second power offset value used by a control channel corresponding to a second subframe; feeding back the control channel corresponding to the first subframe to the network side by using the first power offset value; and feeding back the control channel corresponding to the second subframe to the network side by using the second power offset value. The present invention is applicable to a multiflow transmission scenario in which a UE feeds back control information to a network side.