An imaging apparatus includes an object database, a composition database, an imaging unit, a determination unit, a search unit, a priority setting unit, and a display. The determination unit extracts an image feature amount from a photographed image data, and determines a kind of an object of the photographed image data, based on data stored in the object database. The search unit detects composition assisting information corresponding to the photographed image data from the composition database, based on the kind of the object and data stored in the composition database. The priority setting unit extracts characteristic information and determines presentation priority based on characteristic information differences. The display displays the composition assisting information based on the priority.