发明申请
- 专利标题： Prioritising Advertisements for a Location
- 专利标题（中）： 确定位置的广告优先级
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申请号： US14421212申请日： 2013-10-05
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公开(公告)号： US20160012483A1公开(公告)日： 2016-01-14
- 发明人: Paul B. French , Jack J. Healy , Niall J. Lucy , Michael Truss
- 申请人： International Business Machines Corporation
- 申请人地址： US NY Armonk
- 专利权人： International Business Machines Corporation
- 当前专利权人： International Business Machines Corporation
- 当前专利权人地址： US NY Armonk
- 优先权： GB1214453.1 20120814
- 国际申请： PCT/IB2013/053799 WO 20131005
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
A mechanism is provided for prioritizing advertisements for a location. The mechanism identifies one or more person at the location and identifies a set of advertisements associated with a set of products for the location. The mechanism determines a score for the one or more persons indicating their likelihood to promote or detract from each of the set of products. The mechanism prioritizes the advertisements in the set according to the aggregate scores of the one or more persons for the products of the advertisements. The mechanism identifies a target person at the location to which the advertisement is to be directed and wherein determining a score of the one or more persons excludes or weights the target person.
公开/授权文献
- US09785971B2 Prioritising advertisements for a location 公开/授权日：2017-10-10
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