One or more processors and/or one or more circuits in a user device may be operable to communicate a request for desired content to content and service providers. Two-tiered responses may be received, responsive to the request, for providing the desired content to the user device and/or other devices. The request may initiate a parallel process between the content and service providers. A response related to the value of the requested content and a response related to the delivery cost of the requested content may be received from content and/or service providers by the user device. A profile of the end user device may be configured for automatically generating the capability and/or requirements in the request, and may be stored in the end user device. The end user device may include a handheld wireless device. Delivery of the content may be at a desired price and/or at a desired time. The request for content may be submitted via a website.