A system and method for identifying hidden connections among non-sentiment phrases are presented. The method includes identifying all connections among a plurality of non-sentiment phrases based on at least one proximity rule; determining direct connections among the identified connections, wherein each direct connection meets a predetermined correlation; filtering out the determined direct connections from the identified connections to yield hidden connections among the identified connections; analyzing the hidden connections to identify a common phrase, wherein the common phrase is associated with at least two hidden connections; generating a new hidden connection among the plurality of non-sentiment phrases based on the common phrase; and associating a sentiment phrase with at least two non-sentiment phrases having a hidden connection, wherein the association is a term taxonomy.