A display apparatus capable of controlling light transmittance includes: a transparent organic light emitting device comprising a first region including an emission region capable of emitting light and a second region adjacent to the first region in a horizontal direction and including a transmission region capable of transmitting external light therethrough; and a light transmission control device coupled to and facing the transparent organic light emitting device, the light transmission control device comprising a third region formed at a location corresponding to the first region and a fourth region adjacent to the third region in the horizontal direction and positioned to correspond to the second region, wherein the fourth region comprises a sealed cavity having a transmission control material layer therein, and the transmission control material layer is configured to be selectively driven by the light transmission control device.