A braking force control apparatus for a saddle ride vehicle includes a transmission controller which reduces driving force of an engine by a predetermined speed reduction ratio and transmits the driving force to a drive wheel, a clutch device which connects—disconnects the driving force between the engine and the transmission, a brake device which generates braking force on the drive wheel, and a sensor which detects a state of the transmission. The transmission switches between a neutral state and an in-gear state, and when the sensor detects that the transmission is switching from the neutral state to the in-gear state, the controller causes the brake device to generate braking force on the drive wheel, and then releases the braking force upon completion of the switching to the in-gear state.