A vehicle lighting unit can increase the light emission region of a light guiding lens to improve the aesthetic feature as the lighting unit when emitting light. The vehicle lighting unit can include an LED serving as a light source and a light guiding lens configured to guide the light from the light emitting element while totally reflect the light which are housed within a lighting chamber defined by a housing and an outer lens that can cover an opening of the housing. The light guiding lens has an aesthetic portion having a rear surface in part of which cuts are formed to cause the light to exit thereby. The aesthetic portion can further have a cut formed in a front surface where no cut is formed in the rear surface thereof